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A new accounting system nearly killed the company, causing $12 million in losses in just three months. The first few years under Brunswick were a mess. While the move did quadruple production capacity, it also required an entirely new workforce. Golf ball, basketball and football manufacturing was moved to Covington, Ga. One of the new ownership’s first moves was to shift golf production out of Cincinnati and away from its labor unions to Albany, Ga. Owner Ted Bensginer made a killing when he developed the first automatic pinsetter and started buying up companies to grow his empire.
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In 1958, MacGregor was sold to bowling giant Brunswick. Other MacGregor firsts during the 1950s: Oversized Eye-O-Matic woods with tri-colored inserts, Colorkrom irons with a copper face, the Pro-Pel shaft, colorful kangaroo leather bags and shoes and the first all-weather rubber and cord grip.īrunswick, Jack and the Beginning of the End
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They were so popular that MacGregor had to stop making tennis equipment to free up more space for golf club production. They featured a very low CG and-prepare to be outraged-jacked lofts. His MT irons were compact blades with a relatively thick topline. As a designer, Penna was ahead of his time. In 1950, MacGregor introduced the Penna-designed MT irons.
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One Scotsman, in particular, was in Rickey’s crosshairs: Medinah head professional Tommy Armour. Most of those pros were Scottish immigrants and “MacGregor”, quite simply, sounded more Scottish. The Depression wiped out retail but club pros were still moving product. Rickey’s team officially renamed and re-spelled the company “MacGregor.” The reason was simple. A new management team was brought in, headed up by Clarence Rickey (cousin of Branch Rickey, who would later break baseball’s color barrier by signing Jackie Robinson). Chief competitor Wilson put in a bid but the company was ultimately sold to sporting goods giant Goldsmith. Edward Canby died and the company went up for sale. Record sales and profits followed and everything was looking rosy.īy 1932, the bottom had dropped out of retail and, by 1934, Crawford, McGregor and Canby was facing bankruptcy. Crawford, McGregor and Canby went all in, mass-producing low-cost, high-profit clubs.
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And by the end of the decade, Archibald and Ziba’s company had made its last shoe last.īy 1927, retail golf sales exceeded pro shop sales for the very first time. By the Roaring ’20s, golf blew past shoe lasts in revenue. In fact, the company was exporting more than 100,000 clubs a year to the U.K. In 1897, Crawford, McGregor and Canby introduced its first golf club-a wood made using the Crawford lathe.īy 1910, Crawford, McGregor and Canby had become a major force in golf as well as the world’s largest shoe last maker. He eventually got Canby hooked on the game, setting the wheels in motion. McGregor was a Scottish immigrant from St Andrews and a hardcore golfer. The Crawford heirs eventually brought in two new partners to their company: John McGregor (note the spelling) in 1875 and Edward Canby in 1886 to eventually form the Crawford, McGregor and Canby Company. That lathe would later play a huge role in golf history. They were also quite innovative, developing a unique lathe that could make lasts faster and more precisely. A last is a wooden, foot-shaped form used in shoe manufacturing and repair and the Crawfords made good ones. That’s when English immigrants and expert wood craftsmen Archibald and Ziba Crawford founded the Dayton Last Company in Dayton, Ohio. MacGregor’s history dates all the way back to 1829.